Advantages Of Mobile Marketing

Advertisers have shown a strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer. Powell also expects the trend to continue. Your business can benefit from ads that go directly to the phones of your customers, but you have to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium. This article will discuss the advantages of mobile marketing.

Privacy

Mobile users are accustomed to using their phones for personal messages and conversations. If you adapt your mobile advertising messages to the expectations of mobile phone users, you can convey a sense of intimacy. Establishing relationships with your customers helps you achieve repeat business. You can concentrate in advertising pitches that do not imply greater tension and maintain a sense of friendship with your customers.

Instant update

Potential customers keep their mobile phones with them and have them on. This means that time-sensitive messages, such as notifications of sales and special events can reach customers with little or no delay. No other advertising medium offers this advantage of “permanent connection”. You can expect consumers to receive your message and read it at their convenience at almost any time of the day.

Average size

The website claims that FetchLocalCustomers.com figures mobile advertising are enormous. According to statista.com 265.9 million owns mobile phones, and 222.9 million of these are smartphones. It is also forecasted that this year, smartphone users will grow to 2 billion users worldwide. Morgan Stanley predicts that by 2013, more people will access the Internet by phone than by the computer. If you need to market to the general public, the mobile advertising offers an effective way to reach large numbers of people.

Accessibility

Most people who use mobile phones keep them on hand all day. This means you can reach potential customers wherever they are. You no longer need to wait for them to go to their desk to connect to the internet, watch your physical sign or tune into a station in order to reach them. The mobile advertising follows people wherever they go and does not depend on any single location. You have access to your customers 24 hours.

Cost

The mobile advertising costs a fraction of what they cost TV ads and radio. This means you can reach more people for less money. You can afford to send repeated messages or new messages to remind customers what you offer. You can test the effectiveness of mobile ads before moving to more expensive means.

Trends In Mobile Phone Marketing

According to some analyst, smartphones will continue to grow faster than PC and even above the television. The volume of apps continues to grow. Google also includes a distinctive search result from mobile devices that indicates whether or not the page that appears in the result is ‘mobile friendly’.

Everything indicates that the mobile will follow its firm step and determined to be the support on which brands have to position themselves in this New Year. New formulas and new trends in mobile marketing are coming to the market. The following are trends of mobile marketing for this year.

Advertising by personal assistants

Four of the biggest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing a huge amount of time and resources into the power of “virtual assistants”. Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all these companies is to become the best personal assistant ever developed, to provide personalized information and ads proactively before a user even makes a request. Positioning in these types of tools will literally “take users to the garden”.

Personalization of the mobile browsing experience

There are customized campaigns based on specific devices, user profiles, and navigation. Today’s customers want customization, so it’s important to meet their needs and create customized campaigns. As we move into the mobile age, it is crucial that companies create a human experience within Smartphone.

Mobile payments

Mobile payments will continue to be imposed. It will no longer be isolated in mobile banking but to other business sectors as well. According to a Forrester report, it is expected that payments based on mobile in the US will reach $ 142 billion in volume in 2019. Brands and applications will integrate mobile payment features to appeal to the mobile consumer base crop.

Campaigns with vertical video ads

The trend towards vertical video advertising is about to take off. Big players like Audi, AT & T and NBC are testing this format and have noticed an 80% increase in ad completion. This trend is going to transcend advertising and longer video production as well. At the beginning of 2017 we will see a significant increase of moving marks in this space and throughout the year the solution will be analyzed.

Mobile video ads

The ability not only to capture the attention of a user with a video but also to redirect to a website or an application plays a key role in the growth of mobile video format. It is expected that the mobile video market to reach more than $ 13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see a great growth

The end of a unique size for the mobile design

The end of the one-size-fits-all idea for mobile phone designs comes to an end. People ingest content in the mobile in a completely different way, so each user must meet their needs. Brands should start thinking about the user experience, as well as personalization of the content.

The Significance of Mobile Games In The Application Market

The mobile gaming industry has exploded since the launch of the iPhone and then the iPad. Games like Angry Birds have achieved a whopping three billion downloads as of 2015 and are available virtually in all mobile operating systems. However, there are still some who are not betting on these platforms.

The market for mobile applications, in general, is growing at a breakneck pace. According to the latest statistics from statista.com, 65 billion apps have been downloaded from Google Play and 140 billion apps from Apple App Store. The number of mobile application downloads will continue to grow exponentially. If this trend continues, games will be one of the most downloaded application types.

According to data Chomp, a search engine application, the most popular type of application on Android are games with a 27.1% market share. Second are the ‘apps’ utility and entertainment, with 16% each. In iPhone, as of December 2016, the first position is occupied by games with 24.85% market share followed by business applications with 9.96% market share. These statistics are according to the latest data of statista.com. In addition, users are willing to pay for these applications. A Nielsen study showed that 93% of users who had downloaded an app in the last month were willing to pay for a game, while only 76% were willing to pay for other application.

This market could increase to $101 billion dollars by 2020 according to App Annie mobile app forecast. In 2015, games dominated the market by generating 85% of the mobile app revenue or $34.8 billion worldwide. This figure is expected to grow to $74.6 billion by 2020. Although another type of apps will grow faster, gaming apps will still hold a significant market share.

Even Nintendo who previously expressed their opposition in releasing games for the mobile platform has also jumped on the bandwagon. Traditionally, the company’s strategy has been to develop software only for their platforms. This strategy “has not changed and will not change,” said Yasuhiro Minagawa, a spokesman for the company, told Bloomberg. Even the president of Nintendo, Satoru Iwata, previously criticized that the market value of the mobile game industry is ahead of its quality.

Last year, Nintendo finally embraced the mobile game app market when it released “Miimoto” which became a success. Some of their mobile game titles such as Pokemon Go and Super Mario Run were so popular that Nintendo’s shares temporarily jumped up. Mobile phone gamers can expect more games from Nintendo following the company’s huge success in the mobile game market.

Other popular gaming companies have also released some titles on Google Play and App Store. Square Enix, the creator of the famous Final Fantasy series, has released several of its titles for iPhone and iPad. Electronic Arts, meanwhile, often get many of their titles placed among the most downloaded on the App Store.