Understanding The Relationship Between Google And SEO

Google has received media attention repeatedly due to the data it collects from web users. Many businesses from different sectors today benefit from this type of information, and you can also benefit from it since it is a handy resource to identify and connect with your prospects. Let us know in depth how you can take advantage of this.

Google shares an ample amount of data

Did you know that Google shares an ample amount of data for free? This information is not shared in its entirety, but enough so that your business will benefit from it. Having advanced knowledge of digital behavior and complementing it with the data that Google provides, will enable you to successfully optimize your website and thus focus on the type of audience that is most likely to convert.

What kind of information does Google share?

Imagine that you have an e-commerce website. Now, think that you can see every customer that will visit your online store. Not only that, you can see where each customer walks and how much time they spend looking at each of the products. Google enables you to do this, and a lot more of monitoring. By understanding this information, it is possible to make a more accurate hypothesis as to why a sale might or might not materialize. You can use this information to implement changes that generate future conversions and sales.

Also, Google shows you where users come from. This allows you to tailor and customize the SEO approach with the goal of focusing on traffic sources that provide valuable visitors. If most of the converting visitors come from social networks, then you should consider the idea of ​​developing a social media marketing strategy.

However, if traffic comes from local searches, you may need to optimize your website for local organic searches. Then, you can use Google data to monitor, manage and improve the performance of your site on the search results pages (SERP). According to this premise, you can contact a Jacksonville SEO company that offers customers SEO services and the option of positioning their content in Google search engines very simply. A Jacksonville SEO team can design effective strategies to easily localized potential customers to visit your website and thus improve the user experience.

How can I obtain this information?

If you have a website, you can try to get three Google tools you need to have. These are Google WebmasterTool, Google Analytics, and Google Adwords. If there is one lesson you should learn from this article, you should get these three tools. Because they are free, there are no excuses for not getting them.

What are the benefits of these tools for SEO?

These tools only give you information. But in SEO, information is a powerful tool. By understanding your audience, you can successfully communicate your marketing goals. By knowing your digital habits, you can successfully determine target audience. Moreover, by understanding the functionality of your website, you can better implement the changes to maximize conversion possibilities. All this is possible by understanding this type of information that your business has.

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What You Need To Know About Pay Per Click Advertising

The pay per click (PPC) is a billing method in Online Marketing, like the CPM. With this method, advertisers pay for each click on the ad (for example, text link, banner or video). Similarly, advertisers receive a commission based on the PPC. For example, many advertising networks such as Google AdWords and AdSense on the most part relies on this method.

General information

To establish which is the best payment of an advertising campaign on the Internet, advertisers need to set the commission of advertisers based on a quantitative method. The number of clicks is an accounting measure that can be easily analyzed, although there are still cases of fraud in this area. Tracking the number of clicks on websites and the origin of these can be analyzed with the tool Google Analytics. Clicks can also be easily obtained by AdServer.

The sponsored links are an alternative form of natural positioning, where there are chosen keywords for which you want the netizens to view the contextual ads it is designed, and the method used pay per click (called SEM: marketing search engines).

Thanks to sponsored links web page may appear in the short-term in the most relevant searches. With sponsored links in the major search engines like Google, Yahoo, and Bing, you can reach your customers at the right moment your customer is searching for your service.

Campaigns sponsored links represent an exceptional support for customer acquisition. It lets you choose the keywords or search criteria by which wants it found in the major search engines. Thus applying an analysis to keywords that bring visitors will be able to know whether they were profitable or not.

Cost
The price of a click can vary from just a few cents up to double – digit amounts. The cost of PPC depends on many factors. Pay per click Jacksonville FL can offer you good value for your money.

Factors to consider when advertising

  • The quality of the page where the ad appears: highly frequented portals have a PPC increased
  • Promotional material: clicks from banners likely require more advertising network than those from text links
  • Where the ad is placed on the website: the PPC of an ad on the homepage is always greater than in other pages
  • Google AdWords in the price is set through an auction and, therefore, it depends on the number of competitors and the amount of betting
  • Sector: the PPC in highly competitive industries is higher, for example, the financial sector.
  • Advertising volume: when carrying out large – scale advertising campaigns, prices are reduced

Factors that can affect your PPC performance

  • Quality of your website
  • CTR of your website
  • Rank of your platform
  • Relevance of your website on the advertising material

Therefore, the pay per click ends up being a connection point between the PPC of the advertiser.
There are many tips to optimize PPC, especially for ads through Google AdWords and AdSense, such as the following websites: AdSense optimization and optimizing AdWords PPCs. Pay per click Jacksonville FL can help you optimize your PPC.

Advantages and Disadvantages of Pay Per Click

The pay per click, PPC, can be easily calculated, for example, the evaluation log. Also, the PPC provides a precise and reliable basis for calculating the advertising budget that facilitates the creation of an offer to the advertiser.

A disadvantage of the PPC is that the number of clicks can be generated in a very simple way and advertisers can be easily deceived. Also, accounting PPC includes the total number of clicks and, therefore, a user who has entered several times on that link will also be counted in the pay per click. In that case, the price of the advertising campaign can increase quickly and get out of the budget.

Get some tips in improving your mobile SEO.

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Tips For Improving Mobile SEO

Cell phone use has had an incredible growth, and it looks like it will continue to grow, so every time it becomes more necessary to optimize the SEO of your website for mobile.

There are a lot of factors to look at when optimizing a website for mobile platform: Do I need a website for mobile or only a responsive design? Does the duplicate content is a problem? How I can make my mobile web is fully accessible to Google?

Determine if you need a mobile version of your website.

First, ask yourself if you need a mobile friendly website. If the percentage of users who enter your site through mobile is negligible, it doesn’t worth it that you spend your time and resources on something you really do not need.

To check this, you only have to check in analytics how much growth from mobile traffic your site has taken in the past year. If you see that the percentage is not so high but in recent months has grown a lot or if mobile traffic directly to your site is high, you need a mobile version of your website.

Choose a responsive and mobile friendly design

Based on Google’s Responsive design criteria it is recommended that before you create a complete mobile website, the user experience should be greatly enhanced, and avoid possible problems with duplicate content or redirects.

Back in the old days when all you rode horse-drawn carriages, make your own butter, and you had flip phones, websites could not have used the responsive design for mobile users. That poor phone cover page is understandable, given the large header code the phone could only curl up in a corner and mourn.

Loading time and responsiveness of a website are also crucial for mobile users. Most mobile users expect that a site will be fully loaded in two to three seconds, and they will close your site or move to other websites if your page hasn’t load yet after four seconds.

In spite of Google’s strong recommendation, there are many occasions when a site does not fit with responsive design, either because the web design is very particular or do not want to show the same content to mobile users. To find out how your current design fit different screen sizes use Screenfly.

Search for Ponte Vedra SEO company to help you create a mobile website for your business.

Implement the label “canonical” and “media alternate.”

To prevent your mobile web version go above the desktop version in Google position, you have to correctly implement the meta-tag “rel = canonical” and “rel = alternate media” in both the mobile version and the desktop. Also, apply both labels and consolidate the authority of both pages and links.

The meta-tag “rel = canonical” needs to be used on every page of the mobile version targeted to their respective pages in the desktop version. This is an example:

<link rel=”canonical” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />

Contrary to the above example, the meta-tag “rel = alternate media” that have to be deployed to the desktop version, has only one peculiarity, you must indicate what the maximum size at which to display the mobile version, such like this:

<link rel=”alternate” media=”only screen and (max-width:640px)” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />

Make sure you implement this way and not the other way and that each page points to their respective page and not to the home or to another page, it seems logical, but it has been neglected a lot of times.

Minimize redirects

Often the redirections can not be avoided, but it is critical that the redirection point to the final landing page and no redirections type ” page 1> page 2> page destination.” It is crucial that no redirections from the mobile version to desktop version and vice versa.

Add a sitemap for mobile version

It is essential that you continue the same good practices of the desktop version. Upload the sitemap mobile version through Google Webmaster Tools. It will help Google index your site more quickly and more efficiently.

By following these tips you should have no problem with Google, yet continue to innovate and create a more responsive design for your mobile website whenever possible.

Find out the advantages of mobile marketing in this article.

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The Significance of Mobile Games In The Application Market

The mobile gaming industry has exploded since the launch of the iPhone and then the iPad. Games like Angry Birds have achieved a whopping three billion downloads as of 2015 and are available virtually in all mobile operating systems. However, there are still some who are not betting on these platforms.

The market for mobile applications, in general, is growing at a breakneck pace. According to the latest statistics from statista.com, 65 billion apps have been downloaded from Google Play and 140 billion apps from Apple App Store. The number of mobile application downloads will continue to grow exponentially. If this trend continues, games will be one of the most downloaded application types.

According to data Chomp, a search engine application, the most popular type of application on Android are games with a 27.1% market share. Second are the ‘apps’ utility and entertainment, with 16% each. In iPhone, as of December 2016, the first position is occupied by games with 24.85% market share followed by business applications with 9.96% market share. These statistics are according to the latest data of statista.com. In addition, users are willing to pay for these applications. A Nielsen study showed that 93% of users who had downloaded an app in the last month were willing to pay for a game, while only 76% were willing to pay for other application.

This market could increase to $101 billion dollars by 2020 according to App Annie mobile app forecast. In 2015, games dominated the market by generating 85% of the mobile app revenue or $34.8 billion worldwide. This figure is expected to grow to $74.6 billion by 2020. Although another type of apps will grow faster, gaming apps will still hold a significant market share.

Even Nintendo who previously expressed their opposition in releasing games for the mobile platform has also jumped on the bandwagon. Traditionally, the company’s strategy has been to develop software only for their platforms. This strategy “has not changed and will not change,” said Yasuhiro Minagawa, a spokesman for the company, told Bloomberg. Even the president of Nintendo, Satoru Iwata, previously criticized that the market value of the mobile game industry is ahead of its quality.

Last year, Nintendo finally embraced the mobile game app market when it released “Miimoto” which became a success. Some of their mobile game titles such as Pokemon Go and Super Mario Run were so popular that Nintendo’s shares temporarily jumped up. Mobile phone gamers can expect more games from Nintendo following the company’s huge success in the mobile game market.

Other popular gaming companies have also released some titles on Google Play and App Store. Square Enix, the creator of the famous Final Fantasy series, has released several of its titles for iPhone and iPad. Electronic Arts, meanwhile, often get many of their titles placed among the most downloaded on the App Store.

Advantages Of Mobile Marketing

Advertisers have shown a strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer. Powell also expects the trend to continue. Your business can benefit from ads that go directly to the phones of your customers, but you have to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium. This article will discuss the advantages of mobile marketing.

Privacy

Mobile users are accustomed to using their phones for personal messages and conversations. If you adapt your mobile advertising messages to the expectations of mobile phone users, you can convey a sense of intimacy. Establishing relationships with your customers helps you achieve repeat business. You can concentrate in advertising pitches that do not imply greater tension and maintain a sense of friendship with your customers.

Instant update

Potential customers keep their mobile phones with them and have them on. This means that time-sensitive messages, such as notifications of sales and special events can reach customers with little or no delay. No other advertising medium offers this advantage of “permanent connection”. You can expect consumers to receive your message and read it at their convenience at almost any time of the day.

Average size

The website claims that FetchLocalCustomers.com figures mobile advertising are enormous. According to statista.com 265.9 million owns mobile phones, and 222.9 million of these are smartphones. It is also forecasted that this year, smartphone users will grow to 2 billion users worldwide. Morgan Stanley predicts that by 2013, more people will access the Internet by phone than by the computer. If you need to market to the general public, the mobile advertising offers an effective way to reach large numbers of people.

Accessibility

Most people who use mobile phones keep them on hand all day. This means you can reach potential customers wherever they are. You no longer need to wait for them to go to their desk to connect to the internet, watch your physical sign or tune into a station in order to reach them. The mobile advertising follows people wherever they go and does not depend on any single location. You have access to your customers 24 hours.

Cost

The mobile advertising costs a fraction of what they cost TV ads and radio. This means you can reach more people for less money. You can afford to send repeated messages or new messages to remind customers what you offer. You can test the effectiveness of mobile ads before moving to more expensive means.

Trends In Mobile Phone Marketing

According to some analyst, smartphones will continue to grow faster than PC and even above the television. The volume of apps continues to grow. Google also includes a distinctive search result from mobile devices that indicates whether or not the page that appears in the result is ‘mobile friendly’.

Everything indicates that the mobile will follow its firm step and determined to be the support on which brands have to position themselves in this New Year. New formulas and new trends in mobile marketing are coming to the market. The following are trends of mobile marketing for this year.

Advertising by personal assistants

Four of the biggest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing a huge amount of time and resources into the power of “virtual assistants”. Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all these companies is to become the best personal assistant ever developed, to provide personalized information and ads proactively before a user even makes a request. Positioning in these types of tools will literally “take users to the garden”.

Personalization of the mobile browsing experience

There are customized campaigns based on specific devices, user profiles, and navigation. Today’s customers want customization, so it’s important to meet their needs and create customized campaigns. As we move into the mobile age, it is crucial that companies create a human experience within Smartphone.

Mobile payments

Mobile payments will continue to be imposed. It will no longer be isolated in mobile banking but to other business sectors as well. According to a Forrester report, it is expected that payments based on mobile in the US will reach $ 142 billion in volume in 2019. Brands and applications will integrate mobile payment features to appeal to the mobile consumer base crop.

Campaigns with vertical video ads

The trend towards vertical video advertising is about to take off. Big players like Audi, AT & T and NBC are testing this format and have noticed an 80% increase in ad completion. This trend is going to transcend advertising and longer video production as well. At the beginning of 2017 we will see a significant increase of moving marks in this space and throughout the year the solution will be analyzed.

Mobile video ads

The ability not only to capture the attention of a user with a video but also to redirect to a website or an application plays a key role in the growth of mobile video format. It is expected that the mobile video market to reach more than $ 13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see a great growth

The end of a unique size for the mobile design

The end of the one-size-fits-all idea for mobile phone designs comes to an end. People ingest content in the mobile in a completely different way, so each user must meet their needs. Brands should start thinking about the user experience, as well as personalization of the content.