Advertisers have shown a strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer. Powell also expects the trend to continue. Your business can benefit from ads that go directly to the phones of your customers, but you have to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium. This article will discuss the advantages of mobile marketing.
Mobile users are accustomed to using their phones for personal messages and conversations. If you adapt your mobile advertising messages to the expectations of mobile phone users, you can convey a sense of intimacy. Establishing relationships with your customers helps you achieve repeat business. You can concentrate in advertising pitches that do not imply greater tension and maintain a sense of friendship with your customers.
Potential customers keep their mobile phones with them and have them on. This means that time-sensitive messages, such as notifications of sales and special events can reach customers with little or no delay. No other advertising medium offers this advantage of “permanent connection". You can expect consumers to receive your message and read it at their convenience at almost any time of the day.
The website claims that FetchLocalCustomers.com figures mobile advertising are enormous. According to statista.com 265.9 million owns mobile phones, and 222.9 million of these are smartphones. It is also forecasted that this year, smartphone users will grow to 2 billion users worldwide. Morgan Stanley predicts that by 2013, more people will access the Internet by phone than by the computer. If you need to market to the general public, the mobile advertising offers an effective way to reach large numbers of people.
Most people who use mobile phones keep them on hand all day. This means you can reach potential customers wherever they are. You no longer need to wait for them to go to their desk to connect to the internet, watch your physical sign or tune into a station in order to reach them. The mobile advertising follows people wherever they go and does not depend on any single location. You have access to your customers 24 hours.
The mobile advertising costs a fraction of what they cost TV ads and radio. This means you can reach more people for less money. You can afford to send repeated messages or new messages to remind customers what you offer. You can test the effectiveness of mobile ads before moving to more expensive means.