Cell phone use has had an incredible growth, and it looks like it will continue to grow, so every time it becomes more necessary to optimize the SEO of your website for mobile.
There are a lot of factors to look at when optimizing a website for mobile platform: Do I need a website for mobile or only a responsive design? Does the duplicate content is a problem? How I can make my mobile web is fully accessible to Google?
Determine if you need a mobile version of your website.
First, ask yourself if you need a mobile friendly website. If the percentage of users who enter your site through mobile is negligible, it doesn’t worth it that you spend your time and resources on something you really do not need.
To check this, you only have to check in analytics how much growth from mobile traffic your site has taken in the past year. If you see that the percentage is not so high but in recent months has grown a lot or if mobile traffic directly to your site is high, you need a mobile version of your website.
Choose a responsive and mobile friendly design
Based on Google’s Responsive design criteria it is recommended that before you create a complete mobile website, the user experience should be greatly enhanced, and avoid possible problems with duplicate content or redirects.
Back in the old days when all you rode horse-drawn carriages, make your own butter, and you had flip phones, websites could not have used the responsive design for mobile users. That poor phone cover page is understandable, given the large header code the phone could only curl up in a corner and mourn.
Loading time and responsiveness of a website are also crucial for mobile users. Most mobile users expect that a site will be fully loaded in two to three seconds, and they will close your site or move to other websites if your page hasn’t load yet after four seconds.
In spite of Google’s strong recommendation, there are many occasions when a site does not fit with responsive design, either because the web design is very particular or do not want to show the same content to mobile users. To find out how your current design fit different screen sizes use Screenfly.
Search for Ponte Vedra SEO company to help you create a mobile website for your business.
Implement the label “canonical” and “media alternate.”
To prevent your mobile web version go above the desktop version in Google position, you have to correctly implement the meta-tag “rel = canonical” and “rel = alternate media” in both the mobile version and the desktop. Also, apply both labels and consolidate the authority of both pages and links.
The meta-tag “rel = canonical” needs to be used on every page of the mobile version targeted to their respective pages in the desktop version. This is an example:
<link rel=”canonical” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />
Contrary to the above example, the meta-tag “rel = alternate media” that have to be deployed to the desktop version, has only one peculiarity, you must indicate what the maximum size at which to display the mobile version, such like this:
<link rel=”alternate” media=”only screen and (max-width:640px)” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />
Make sure you implement this way and not the other way and that each page points to their respective page and not to the home or to another page, it seems logical, but it has been neglected a lot of times.
Often the redirections can not be avoided, but it is critical that the redirection point to the final landing page and no redirections type ” page 1> page 2> page destination.” It is crucial that no redirections from the mobile version to desktop version and vice versa.
Add a sitemap for mobile version
It is essential that you continue the same good practices of the desktop version. Upload the sitemap mobile version through Google Webmaster Tools. It will help Google index your site more quickly and more efficiently.
By following these tips you should have no problem with Google, yet continue to innovate and create a more responsive design for your mobile website whenever possible.
Find out the advantages of mobile marketing in this article.