Understanding The Relationship Between Google And SEO

Google has received media attention repeatedly due to the data it collects from web users. Many businesses from different sectors today benefit from this type of information, and you can also benefit from it since it is a handy resource to identify and connect with your prospects. Let us know in depth how you can take advantage of this.

Google shares an ample amount of data

Did you know that Google shares an ample amount of data for free? This information is not shared in its entirety, but enough so that your business will benefit from it. Having advanced knowledge of digital behavior and complementing it with the data that Google provides, will enable you to successfully optimize your website and thus focus on the type of audience that is most likely to convert.

What kind of information does Google share?

Imagine that you have an e-commerce website. Now, think that you can see every customer that will visit your online store. Not only that, you can see where each customer walks and how much time they spend looking at each of the products. Google enables you to do this, and a lot more of monitoring. By understanding this information, it is possible to make a more accurate hypothesis as to why a sale might or might not materialize. You can use this information to implement changes that generate future conversions and sales.

Also, Google shows you where users come from. This allows you to tailor and customize the SEO approach with the goal of focusing on traffic sources that provide valuable visitors. If most of the converting visitors come from social networks, then you should consider the idea of ​​developing a social media marketing strategy.

However, if traffic comes from local searches, you may need to optimize your website for local organic searches. Then, you can use Google data to monitor, manage and improve the performance of your site on the search results pages (SERP). According to this premise, you can contact a Jacksonville SEO company that offers customers SEO services and the option of positioning their content in Google search engines very simply. A Jacksonville SEO team can design effective strategies to easily localized potential customers to visit your website and thus improve the user experience.

How can I obtain this information?

If you have a website, you can try to get three Google tools you need to have. These are Google WebmasterTool, Google Analytics, and Google Adwords. If there is one lesson you should learn from this article, you should get these three tools. Because they are free, there are no excuses for not getting them.

What are the benefits of these tools for SEO?

These tools only give you information. But in SEO, information is a powerful tool. By understanding your audience, you can successfully communicate your marketing goals. By knowing your digital habits, you can successfully determine target audience. Moreover, by understanding the functionality of your website, you can better implement the changes to maximize conversion possibilities. All this is possible by understanding this type of information that your business has.

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Tips For Improving Mobile SEO

Cell phone use has had an incredible growth, and it looks like it will continue to grow, so every time it becomes more necessary to optimize the SEO of your website for mobile.

There are a lot of factors to look at when optimizing a website for mobile platform: Do I need a website for mobile or only a responsive design? Does the duplicate content is a problem? How I can make my mobile web is fully accessible to Google?

Determine if you need a mobile version of your website.

First, ask yourself if you need a mobile friendly website. If the percentage of users who enter your site through mobile is negligible, it doesn’t worth it that you spend your time and resources on something you really do not need.

To check this, you only have to check in analytics how much growth from mobile traffic your site has taken in the past year. If you see that the percentage is not so high but in recent months has grown a lot or if mobile traffic directly to your site is high, you need a mobile version of your website.

Choose a responsive and mobile friendly design

Based on Google’s Responsive design criteria it is recommended that before you create a complete mobile website, the user experience should be greatly enhanced, and avoid possible problems with duplicate content or redirects.

Back in the old days when all you rode horse-drawn carriages, make your own butter, and you had flip phones, websites could not have used the responsive design for mobile users. That poor phone cover page is understandable, given the large header code the phone could only curl up in a corner and mourn.

Loading time and responsiveness of a website are also crucial for mobile users. Most mobile users expect that a site will be fully loaded in two to three seconds, and they will close your site or move to other websites if your page hasn’t load yet after four seconds.

In spite of Google’s strong recommendation, there are many occasions when a site does not fit with responsive design, either because the web design is very particular or do not want to show the same content to mobile users. To find out how your current design fit different screen sizes use Screenfly.

Search for Ponte Vedra SEO company to help you create a mobile website for your business.

Implement the label “canonical” and “media alternate.”

To prevent your mobile web version go above the desktop version in Google position, you have to correctly implement the meta-tag “rel = canonical” and “rel = alternate media” in both the mobile version and the desktop. Also, apply both labels and consolidate the authority of both pages and links.

The meta-tag “rel = canonical” needs to be used on every page of the mobile version targeted to their respective pages in the desktop version. This is an example:

<link rel=”canonical” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />

Contrary to the above example, the meta-tag “rel = alternate media” that have to be deployed to the desktop version, has only one peculiarity, you must indicate what the maximum size at which to display the mobile version, such like this:

<link rel=”alternate” media=”only screen and (max-width:640px)” href=”http://bloggingwiki.net/advantages-of-mobile-marketing/” />

Make sure you implement this way and not the other way and that each page points to their respective page and not to the home or to another page, it seems logical, but it has been neglected a lot of times.

Minimize redirects

Often the redirections can not be avoided, but it is critical that the redirection point to the final landing page and no redirections type ” page 1> page 2> page destination.” It is crucial that no redirections from the mobile version to desktop version and vice versa.

Add a sitemap for mobile version

It is essential that you continue the same good practices of the desktop version. Upload the sitemap mobile version through Google Webmaster Tools. It will help Google index your site more quickly and more efficiently.

By following these tips you should have no problem with Google, yet continue to innovate and create a more responsive design for your mobile website whenever possible.

Find out the advantages of mobile marketing in this article.

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