According to some analyst, smartphones will continue to grow faster than PC and even above the television. The volume of apps continues to grow. Google also includes a distinctive search result from mobile devices that indicates whether or not the page that appears in the result is ‘mobile friendly".
Everything indicates that the mobile will follow its firm step and determined to be the support on which brands have to position themselves in this New Year. New formulas and new trends in mobile marketing are coming to the market. The following are trends of mobile marketing for this year.
Advertising by personal assistants
Four of the biggest players in the mobile space (Google, Bing, Apple and Facebook) have all been investing a huge amount of time and resources into the power of “virtual assistants". Google created Google Now, Bing has Cortana, Apple has Siri and Facebook is testing M. The goal of all these companies is to become the best personal assistant ever developed, to provide personalized information and ads proactively before a user even makes a request. Positioning in these types of tools will literally “take users to the garden".
Personalization of the mobile browsing experience
There are customized campaigns based on specific devices, user profiles, and navigation. Today"s customers want customization, so it"s important to meet their needs and create customized campaigns. As we move into the mobile age, it is crucial that companies create a human experience within Smartphone.
Mobile payments will continue to be imposed. It will no longer be isolated in mobile banking but to other business sectors as well. According to a Forrester report, it is expected that payments based on mobile in the US will reach $ 142 billion in volume in 2019. Brands and applications will integrate mobile payment features to appeal to the mobile consumer base crop.
Campaigns with vertical video ads
The trend towards vertical video advertising is about to take off. Big players like Audi, AT & T and NBC are testing this format and have noticed an 80% increase in ad completion. This trend is going to transcend advertising and longer video production as well. At the beginning of 2017 we will see a significant increase of moving marks in this space and throughout the year the solution will be analyzed.
Mobile video ads
The ability not only to capture the attention of a user with a video but also to redirect to a website or an application plays a key role in the growth of mobile video format. It is expected that the mobile video market to reach more than $ 13 billion by 2020 and has already grown rapidly in 2015. The first half of next year will see a great growth
The end of a unique size for the mobile design
The end of the one-size-fits-all idea for mobile phone designs comes to an end. People ingest content in the mobile in a completely different way, so each user must meet their needs. Brands should start thinking about the user experience, as well as personalization of the content.